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3:07 a.m.

Awake again? You’re not broken.

Waking in the night gets more common after 40. Lying there for two hours doesn’t have to. Start with three free evenings tonight, or let the 30-Day Sleep Reset walk you through it, one short email a night.

Start free tonight The 30-Day Reset · $59
  • No pills
  • No gadgets or wearables
  • No tracking apps
  • 14-day refund
Jo at her kitchen table at 3 a.m. with a mug of tea
“I knew every sleep tip. I just never did them two nights running.”
AI character

Sound familiar?

Tired, but not sleepy.

You fall asleep fine…

…then you’re wide awake at 3 a.m. running through tomorrow, and the harder you try, the worse it gets.

You’ve tried the obvious

Magnesium. Blue-light glasses. A better mattress. An app that tells you how badly you slept. Still awake.

Something changed after 40

It did, and it isn’t in your head. Most of what changed can be worked around, and almost nobody explains how in plain English.

Meet Jo

“Five nights. One change a night. I didn’t fix everything. I finally did something.”

Jo is the face of our videos: a woman in her forties, awake at 3:07 a.m., trying the method from the book one change at a time. She’s an AI character, and every change she tries comes straight from the book.

Night 1Phone sleeps in another room
Night 2Brain dump before bed
Night 3Awake? Get up, don’t fight it
Night 4Stop trying to sleep
Night 5Same wake-up time, every day

Watch Jo’s five nights

$59

one time · yours to keep

Going further

The 30-Day Sleep Reset

You can know every sleep tip and still be awake at 3 a.m. This closes the gap between knowing and doing.

  • One short email every evening for 30 days: tonight’s one job
  • The Sleep Toolkit: diary, routine card, 3 a.m. card and tracker
  • The relapse plan, for the next bad patch
  • 14-day refund, no questions asked
See what’s inside

In the UK? It’s £49.

Get the free 3-Day Sleep Reset

Three evenings, three small changes, plus the printable Sleep Toolbox checklist. It lands in your inbox and downloads instantly — no waiting.

No spam. Unsubscribe any time.

Questions

Before you start

Is this medical advice?

No. It’s educational support built on CBT-I, the approach doctors’ guidelines recommend first for long-term insomnia. If your sleep problems are severe or persistent, talk to your doctor.

Do I need an app, a tracker or supplements?

No. Everything here works with a pen, a bedside lamp and your own evening. The Pure Sleep app is optional.

Who is Jo?

Jo is an AI character who appears in our videos. Her nights are written to show the method from the book. She isn’t a real customer and we don’t present her as one.

What if the 30-Day Reset doesn’t help?

Email us within 14 days and you get your money back. No questions asked.